World Famous since ages ago

I ran across this when I was obsessing over The Flight of the Concords. The narrator is Jermaine Clement from the show. Anyway, this commercial has a nice nostalgic feeling to it. As if one were flipping through a video scrapbook. There are shots of still photos (the girl who forgot to take off her glasses), shots of inanimate objects (mom's PTA key and the clock) and shots with hand written notes or cannonball instructions, which all lend to the feeling of looking through memorabilia someone has collected. As the commercial begins it looks like it is shot with a 7 millimeter camera from the 70's. This makes it feel like you are watching someone's home movies (again with the nostalgia) As the kids run to the pool the frame burns up like an old filmstrip, which acts as a transition to the next shot, the guy pouring chlorine into the pool. The burn in the strip is also appropriate because it mirrors the burning of the kids eyes after they jump in the over-chlorinated pool.