Thursday, December 20, 2007

News Anaylsis




Kare 11 6 o'clock News

6:00-6:05 Many "lead" stories
MPLS homicide
Scott Taylor/pool safety
Drunk driver hits squad car in St. Cloud
Puppy save woman from burning house (no joke!)
Fishing opener date and guidelines changed
MPLS firefighters collect fro Salvation Army

Commercial 6:05-6:08
The Apprentice
Dateline
Jewelery
Kare 11
Audi
Bakers Square
Idaho Potatoes
Medtronic

6:08-story about a bear

6:08-6:10 Sven's science question

Commercial 6:10-6:13
Medtronic
Herbergers
Empire Carpet
Menards
Lexus
Ribnick Furs
Herbergers
Kare 11

6:13 picture of bald eagles

6:14-6:17 weather

6:17-6:22 sports

Commercial 6:22-6:25
Mazda
Comcast
Arby's
Toys for Tots
Entertainment Tonight

6:25-6:27
Toys for Tots

I am a fan of Kare 11, even before I "married" into the family. My cousin works on the production of Kare 11's evening news and her father is local celebrity Bobby Jensen. That being said, watching this 30 minutes of news was not very informative and kind of boring. (Sorry Bobby!) All the interesting, lead stories of the day were boiled down into headlines and sound bites, all taking about 5 minutes to deliver 8 stories. I understand that they cant possibly report on every news story in depth, but the rest of the show was silly stuff. For example, a kid asking Sven a science question. They took up 2 minutes and even had graphics to explain how hot it gets on the sun. Thats almost 1/2 the time they spent on all their lead stories combined. The picture someone sent in of bald eagles. It was a cool picture, but I didnt need to spend a minute listening to Mike and Sven talk about it. Weather and sports received about the same amount of attention and took up the second half of the program. All and all, I get more information from listening to MPR on my way to work every morning and usually just watch the local news to see what the weather is going to be like. In fact, my husband will watch just to catch them running a ridiculous story and then call his dad to share in their disbelief. (He would have liked both the bald eagle and the bear story on this night's show)

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